Missed Calls Cost.

The headline number is the simplest version of the math: monthly calls × missed % × conversion-when-answered × ticket size × 12. It assumes every missed call would have converted at the same rate as an answered one, which is a ceiling — not every missed caller would have bought.

The conservative number applies a 30% haircut to the headline. We use this in actual Ops Calls because in our experience some share of missed callers are price-shoppers, repeat dials, wrong numbers, or callbacks. The conservative version captures the recoverable share.

What this doesn't capture: the conversion-rate lift you'd get from same-day quotes (typically 10–20% lift on its own), the recall revenue from answering after-hours (typically 5–10% of inbound), and the brand-equity cost of calls that route to a competitor instead. Those add up — but they require a real Sweep to estimate, not a calculator.

Sources: Industry medians for missed-call rate and conversion-when-answered come from internal benchmarks across the owner-operator shops we've audited. Treat them as ranges, not gospel.

If your conservative annual number is under ~$20K: missed calls probably aren't your biggest leak. Look at quote turnaround or recall.

If your conservative annual number is $20K – $80K: you're in the band where a focused First Fix on the missed-call workflow typically pays back inside a year. Worth an Ops Call.

If your conservative annual number is $80K+: you have a structural problem the phone system was never designed to solve. A Right-Hand Build — AI receptionist plus dispatch tuning plus quote agent — is the kind of engagement you'd see payback on in months, not years.